If you manage your company's website or report on its performance, bounce rate can be the bane of your existence. Why did your bounce rate increase? How do you fix it? How does bounce rate affect your SEO ? Read on to find all of these answers, as well as information about how to fix a high bounce rate, that we often get in our digital strategy work for new client websites. What does bounce rate mean? An action that results in a bounce is a single-page action on your website. The bounce rate is the percentage of all sessions that ended in a bounce, within a defined time period. A bounce occurs when a user visits one of your pages but Google Analytics does not record any other action or event before they leave your site. By default, scrolling is not part of an action - only CTA buttons and menu options that link to another on-site page, or event clicks that you set up in Google Analytics or Tag Manager. Does bounce rate affect SEO? In Google Analytics, your bounce rate doesn't i...