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SEO is constantly evolving. With Google, Bing, Facebook and other search engines providing hundreds of ranking factors, marketers have to constantly adapt their optimization strategy based on new best practices and changes in search trends. We've assembled the SEO statistics that every marketer should be aware of to help you keep up. The statistics mentioned below will help you plan your strategy and get to the top of the SERPs. Key SEO Statistics To get started, let's look at some of the most important SEO statistics you should know. There is always a change in SEO. Every update to search algorithms brings with it a new game. In order to keep up with new best optimization practices and shifting search trends, marketers must update their SEO strategy on a regular basis. For your convenience, we've compiled the SEO statistics that every marketer needs to know. The statistics mentioned below will help you plan your strategy and get to the top of the SERPs. 1. The...

Search engine optimization (SEO) is the process of organizing a website so that search engines, like Google, can understand what a user is looking for. Through optimizing a web page around topics and adding keywords within each topic, you can increase rankings for long-tail keywords related to those topics. Here Are Some SEO Strategies That Will Help You Beat Your Competition: SEO Audit Establishing your SEO strategies starts with an audit of your website, which helps you establish a baseline understanding and help you identify where there is room for improvement. It can help you understand: Whether or not your website design is user-friendly and easy to navigate; If there are any issues causing your site to load slowly; Links are working properly and redirecting users to the correct destination site; Your ranking in search engine result pages (SERPs) for the keywords you've chosen; Whether or not your site's content has been optimized to increase conversions. Consider a site...