SEO is constantly evolving. With Google, Bing, Facebook and other search engines providing hundreds of ranking factors, marketers have to constantly adapt their optimization strategy based on new best practices and changes in search trends.
We've assembled the SEO statistics that every marketer
should be aware of to help you keep up. The statistics mentioned below will
help you plan your strategy and get to the top of the SERPs.
Key SEO Statistics
To get started, let's look at some of the most important SEO statistics
you should know.
There is always a change in SEO. Every update to search algorithms
brings with it a new game. In order to keep up with new best optimization
practices and shifting search trends, marketers must update their SEO strategy
on a regular basis.
For your convenience, we've compiled the SEO statistics that every
marketer needs to know. The statistics mentioned below will help you plan your
strategy and get to the top of the SERPs.
1. The typical
page-length are 1,447 words in one Google article
Long-form content continues to dominate the SERPs, continuing a trend
that we've seen for a few years. According to recent study, the average length
of a post that ranks on Google's first page is 1,447 words.
The takeaway: avoid weak material and make sure you spend enough time
in your blog entries to address a topic thoroughly.
2. Featured snippets
currently appear on 12.29% of search query result pages
Featured snippets aren't new – they've been since 2014 – but they've
become increasingly essential over time. They're more important than ever in
your SEO strategy in 2020.
According to a recent study by Ahrefs, featured snippets currently
appear for 12.29% of all search queries, and they're much more important for
voice search. According to a survey, featured snippets account for 40.7% of all
voice search replies.
3. 10% of search
queries are affected by Google's deep-learning BERT algorithm.
According to the most recent information we have on Google's 2020 BERT
update, the algorithm was employed in 10% of all English search queries in the
United States.
In case you missed it, BERT (Bidirectional Encoder Representations from
Transformers) was a Google search model update that aimed to improve the
company's understanding of natural/conversational English search queries.
It enables Google to better understand the nuance and context of the
question, resulting in more relevant search results. It was dubbed the
"most significant overhaul in five years." (Source: Search Engine
Land)
4. In 2020, the top
global search keyword was "coronavirus."
There are no surprises here. The pandemic has dominated the news this
year, so it's no surprise that it's dominating search as well. 'Election
results', 'Zoom' and 'IPL' rounded out the top five most popular Google
searches. Many SEOs were eager to capitalize on the uptick by focusing their
strategies on coronavirus related keyword search inquiries. (Source: Google
Trends)
5. In the third
quarter of 2020, travel search demand climbed by 30%.
In related news, after a brief decline caused by COVID-19-related
travel limitations, travel-related search searches rebounded in the third
quarter of 2020. This is excellent news for travel-related firms. (Source:
Advanced Web Ranking)
6. According to Comscore,
voice search will account for 50% of all searches in 2020.
To take advantage of voice search, develop content that answers your
clients' questions rather than focusing on certain keywords.
7. The first five
organic results receive 67.6% of all clicks…read more
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