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17 SEO Statistics, Facts & Trends For 2022

SEO is constantly evolving. With Google, Bing, Facebook and other search engines providing hundreds of ranking factors, marketers have to constantly adapt their optimization strategy based on new best practices and changes in search trends.

We've assembled the SEO statistics that every marketer should be aware of to help you keep up. The statistics mentioned below will help you plan your strategy and get to the top of the SERPs.

Key SEO Statistics

To get started, let's look at some of the most important SEO statistics you should know.

There is always a change in SEO. Every update to search algorithms brings with it a new game. In order to keep up with new best optimization practices and shifting search trends, marketers must update their SEO strategy on a regular basis.

For your convenience, we've compiled the SEO statistics that every marketer needs to know. The statistics mentioned below will help you plan your strategy and get to the top of the SERPs.



1. The typical page-length are 1,447 words in one Google article

Long-form content continues to dominate the SERPs, continuing a trend that we've seen for a few years. According to recent study, the average length of a post that ranks on Google's first page is 1,447 words.

The takeaway: avoid weak material and make sure you spend enough time in your blog entries to address a topic thoroughly.

2. Featured snippets currently appear on 12.29% of search query result pages

Featured snippets aren't new – they've been since 2014 – but they've become increasingly essential over time. They're more important than ever in your SEO strategy in 2020.

According to a recent study by Ahrefs, featured snippets currently appear for 12.29% of all search queries, and they're much more important for voice search. According to a survey, featured snippets account for 40.7% of all voice search replies.

3. 10% of search queries are affected by Google's deep-learning BERT algorithm.

According to the most recent information we have on Google's 2020 BERT update, the algorithm was employed in 10% of all English search queries in the United States.

In case you missed it, BERT (Bidirectional Encoder Representations from Transformers) was a Google search model update that aimed to improve the company's understanding of natural/conversational English search queries.

It enables Google to better understand the nuance and context of the question, resulting in more relevant search results. It was dubbed the "most significant overhaul in five years." (Source: Search Engine Land)

4. In 2020, the top global search keyword was "coronavirus."

There are no surprises here. The pandemic has dominated the news this year, so it's no surprise that it's dominating search as well. 'Election results', 'Zoom' and 'IPL' rounded out the top five most popular Google searches. Many SEOs were eager to capitalize on the uptick by focusing their strategies on coronavirus related keyword search inquiries. (Source: Google Trends)

5. In the third quarter of 2020, travel search demand climbed by 30%.

In related news, after a brief decline caused by COVID-19-related travel limitations, travel-related search searches rebounded in the third quarter of 2020. This is excellent news for travel-related firms. (Source: Advanced Web Ranking)

6. According to Comscore, voice search will account for 50% of all searches in 2020.

To take advantage of voice search, develop content that answers your clients' questions rather than focusing on certain keywords.

7. The first five organic results receive 67.6% of all clicks…read more

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