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If you manage your company's website or report on its performance, bounce rate can be the bane of your existence. Why did your bounce rate increase? How do you fix it? How does bounce rate affect your SEO ? Read on to find all of these answers, as well as information about how to fix a high bounce rate, that we often get in our digital strategy work for new client websites. What does bounce rate mean? An action that results in a bounce is a single-page action on your website. The bounce rate is the percentage of all sessions that ended in a bounce, within a defined time period. A bounce occurs when a user visits one of your pages but Google Analytics does not record any other action or event before they leave your site. By default, scrolling is not part of an action - only CTA buttons and menu options that link to another on-site page, or event clicks that you set up in Google Analytics or Tag Manager. Does bounce rate affect SEO? In Google Analytics, your bounce rate doesn't i...

SEO is constantly evolving. With Google, Bing, Facebook and other search engines providing hundreds of ranking factors, marketers have to constantly adapt their optimization strategy based on new best practices and changes in search trends. We've assembled the SEO statistics that every marketer should be aware of to help you keep up. The statistics mentioned below will help you plan your strategy and get to the top of the SERPs. Key SEO Statistics To get started, let's look at some of the most important SEO statistics you should know. There is always a change in SEO. Every update to search algorithms brings with it a new game. In order to keep up with new best optimization practices and shifting search trends, marketers must update their SEO strategy on a regular basis. For your convenience, we've compiled the SEO statistics that every marketer needs to know. The statistics mentioned below will help you plan your strategy and get to the top of the SERPs. 1. The...

Search engine optimization (SEO) is the process of organizing a website so that search engines, like Google, can understand what a user is looking for. Through optimizing a web page around topics and adding keywords within each topic, you can increase rankings for long-tail keywords related to those topics. Here Are Some SEO Strategies That Will Help You Beat Your Competition: SEO Audit Establishing your SEO strategies starts with an audit of your website, which helps you establish a baseline understanding and help you identify where there is room for improvement. It can help you understand: Whether or not your website design is user-friendly and easy to navigate; If there are any issues causing your site to load slowly; Links are working properly and redirecting users to the correct destination site; Your ranking in search engine result pages (SERPs) for the keywords you've chosen; Whether or not your site's content has been optimized to increase conversions. Consider a site...

  We all know we should, but we don't always know how to make our website more effective - especially when there has been so much change in this year. Search engine optimization involves enhancing your website's online presence in order to ensure that search engines can find you. How Do You Make Sure You Get That Coveted Click From Your Audience? Keyword-Focused SEO Vs Technical SEO When we think of SEO, we frequently think of keywords. While this is an important aspect, search engine optimization has progressed far beyond loading our page with relevant words and phrases. In order to give consumers with the greatest results possible, Google and other search engines have placed a strong emphasis on content quality rather than quantity in recent years. Security and the presentation/formatting of material have also begun to play a role in what Google chooses to rank higher. Although technical SEO has always been important, with recent algorithm adjustments, it is n...