We all know we should, but we don't always know how to make our website more effective - especially when there has been so much change in this year.
Search engine optimization involves enhancing your website's
online presence in order to ensure that search engines can find you.
How Do You Make Sure You Get That Coveted Click From Your Audience?
Keyword-Focused SEO Vs Technical SEO
When we think of SEO, we frequently
think of keywords. While this is an important aspect, search engine
optimization has progressed far beyond loading our page with relevant words and
phrases.
In order to give consumers with the
greatest results possible, Google and other search engines have placed a strong
emphasis on content quality rather than quantity in recent years.
Security and the
presentation/formatting of material have also begun to play a role in what
Google chooses to rank higher.
Although technical SEO has always been important, with
recent algorithm adjustments, it is now more important than ever to pay strict
attention to our websites' technical health.
Technical SEO, in its most basic
form, relates to any optimization of your website that does not involve the
content. Technical SEO, on the other hand, will offer your content the push it
needs to be found if done correctly.
As you can expect, if you don't keep
up with these developments, you risk slipping behind. As a result, it's
critical to develop a comprehensive strategy with prioritized items that you
can put into action as soon as possible.
Developing an SEO Technical Strategy
You'll need to know what you should
be focusing on before you can design an actionable approach. As a result, doing
a technical SEO audit is required.
Google Search Console and other tools can assist you in
determining what you're doing right and what you need to improve.
The purpose of this form of audit is
to be able to prioritize a list of to-do tasks based on which will have the
most impact in the shortest period of time.
Then Incorporate These Technical SEO Elements
After you've compiled your list,
assign the most responsible team members to each task and set a deadline for
completion.
You may encounter a range of
challenges depending on the technical state of your website. Here are a few of
the most prevalent ones that you may start working on right away.
Decrease Site Load Time
Have you ever visited a website that
took an excessive amount of time to load? As a result, have you ever abandoned
a website because it took too long to load?
You're not the only one who feels
this way. Over 40% of users have abandoned a site because to the long time it
took to propagate, and that number is steadily increasing.
As a result, site load time is critical to your business for several reasons:
If your site doesn't load in under
three seconds on mobile and under two seconds on desktop, users are far more
likely to quit it.
Google considers load speed as one of
its ranking factors.
Users who leave your site by clicking
the back button boost your bounce rate, which Google utilizes as a ranking
factor.
Increasing the speed of your website
can be accomplished in a variety of ways.
Large graphics and rich files, which
might take a long time to load, are the most prevalent causes of slowness.
Compressing these pictures and files
can significantly reduce the time it takes for your site to load.
Furthermore, browser caching, the
usage of CDNs, the removal of unneeded scripts and files, and the reduction of
HTTP requests all help to resolve this widespread problem.
After going through the punch list,
you should notice an almost immediate increase in the speed of your site.
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