We all know we should, but we don't always know how to make our website more effective - especially when there has been so much change in this year. Search engine optimization involves enhancing your website's online presence in order to ensure that search engines can find you. How Do You Make Sure You Get That Coveted Click From Your Audience? Keyword-Focused SEO Vs Technical SEO When we think of SEO, we frequently think of keywords. While this is an important aspect, search engine optimization has progressed far beyond loading our page with relevant words and phrases. In order to give consumers with the greatest results possible, Google and other search engines have placed a strong emphasis on content quality rather than quantity in recent years. Security and the presentation/formatting of material have also begun to play a role in what Google chooses to rank higher. Although technical SEO has always been important, with recent algorithm adjustments, it is n...